Audi Expands Digital Media

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Audi’s showrooms target customers in more than 70 countries with a centrally controlled, multi-channel digital signage network.
As part of a comprehensive retail showroom program, Audi has created a multimedia digital showroom designed to offer dealers around the world Audi-certified products and services that enhance the look and feel of their dealerships, enable the latest information to reach customers and facilitate a controlled environment for branded communication that offers local customisation.
Audi’s global network of retail showrooms differ in size, location, geography, language, currency and time-zone, requiring local customisation to reflect these differences, as well as regional pricing and dealer-specific offers. Digital media allowed Audi to address these differences.

audi2"With Audi, we have created an internationally applicable communication system to reach customers and staff with high-quality, engaging, informative content at the point of sale. The intelligent content creation by Seen Media and the application of Scala make it possible to distribute Audi-specific content with just one production in multiple languages worldwide, which saves Audi time and enormous operating costs,” says Stefan Knoke, chief executive of Seen Media.

While some of these digital media are standard, each dealership can purchase up to four different types of digital media directly from Audi that best matches their showroom type and budget.

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