Digital shop window and digital boutique part II

With the arrival of spring / summer 2008, the fashion brand Tommy Hilfiger launched in Italy after the success of London, Amsterdam, Antwerp and Dublin a technologically innovative and original campaign to promote the line Hilfiger Denim. It is the “Hilfiger Denim interactive window”, a gigantic interactive touch screen with digital camera, which has recently covered entire showcases the best retailers in Italy Hilfiger Denim, inviting the public to create their own profile through a psychological test detector style and personality. Following the interactive trail – “Rock your bottom” – each player has the opportunity to know each other better and to discover the model Hilfiger Denim jeans that is most suitable. And not only can then review their photo complete with signature, projected on monuments and buildings in urban areas the most popular. The exhibition lasts 15-20 days and then moves in the major cities of the peninsula

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Experiment with interactive displays including a luxury brand of cosmetics. During the months of April and May, Chanel perfume has set up 15 dealerships in interactive displays with touch-screen technology dedicated to Rouge Allure lipstick design of the brand. From outside the perfume, with just a touch, the consumers can discover the secrets of lipstick. Toilets active in Milan, Rome, Florence, Bologna, Genoa, Pavia, Piacenza, Brescia, Naples and Catania, with the ability to book appointments with your specialist for up custom..

The new annual catalog of Costa Cruises is full of novelty to which devotes 340 pages. To accompany the launch, was held in Milan a large touch screen that allowed the public to browse by touching the crystal. The location chosen for the task is the store C’Art (Corso Buenos Aires street corner buildings) with audio-video installation.

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