Multi-user Microsoft Surface application with object recognition
Kodak, a stalwart exhibitor at the annual Print tradeshow, did something different in 2009. They bucked the industry practice of bringing truly massive commercial printing presses to the show. Instead decided to attract attendee interest with final printed samples, and use a nearly all-digital environment to tell the story of the Kodak technology used to bring these printed materials to life.
Working with Kodak’s marketing firm Partners + Napier, exhibit design firm Mirrorshow, and our old friends Obscura Digital, Stimulant created software for Microsoft Surface that allowed trade show attendees to simply pick up a printed sample or object, place it on Surface, and have Surface reveal details on that object’s printing methods and what Kodak products were used in its manufacture. We created a byte tag recognition system that’s more robust than is typical, so that even large objects could be only partially placed on Surface but still be recognized by the system. Traditional “attract modes” were replaced with local “attract messages” to entice attendees to use the table even when another user was already doing so, leveraging the inherent multi-user capabilities of Surface. Our team also externalized all content so that the client could manage all content themselves, even after the trade show doors opened.
Hundreds of trade show attendees and booth personnel used six Surface units in the Kodak booth without a hiccup during the entire show. Sales personnel found it invaluable to have such information at their fingertips without requiring printed collateral, and trade show attendees could follow along or even acquire knowledge on their own, given the utter simplicity of Stimulant’s nearly-invisible interface, based on their own interests and needs.